How To Build Your Business With Break Even Marketing!
by John Colanzi

I'm sure you've seen the formula for determining whether or
not your ad campaign is successful.

Sales from your ad - cost of advertising = net profits.

A positive number means you've made a profit from your ad
and a negative number means you've lost money. Either your
ad or where you placed your ad resulted in a loss.

You then decide to continue advertising if the ad was
profitable or you evaluate what changes need to be made.

It seems fairly straight forward and logical.

Well there's a third type of advertising which doesn't
require that you make a profit from every ad. As a matter
of fact, using this method you can build a solid income
with ads that break-even.

The key to making money with break even advertising is to
promote offers that offer residual income.

What is residual income?

Residual income results when you make a sale that pays you
a monthly income. So what type of offers result in residual
income?

<> Monthly services such as web hosting or autoresponders

<> Private sites that charge a recurring fee for membership

<> Many network marketing opportunities

Suppose your offer pays $10 a month for as long as your
prospect is a member. You place an ezine ad that costs $20.

You need two sign ups to break even. So you place your ad,
you get your two sign ups and you've broken even.

Not really. You've actually created a $120 per year
increase in your bottom line from the amazing power of
residual income.

Think about it. Just by breaking even you've ended up with
a yearly return of 6 times your original investment.

Imagine how quickly your business will expand if you just
took 50% of your profits and kept rolling it over at 6
times your investment.

I want to let you in on a little secret. A good program
with a well planned ad campaign will do much better than
break even.

If you're tired of the "Get Rich Quick" offers and are
serious about building a solid income online, try the
break even method of marketing and I think you'll be
pleasantly surprised.

Wishing You Success,
John

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